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Blogging about Blogging: SEO

armchair beaAs a few of you may know, I do SEO in my day job and have had a bit of fun toying around with my own blog. For today’s post in Armchair BEA, I thought I’d share a few pro SEO tips to help you rank better, should you be interested in doing so! For those who aren’t aware, SEO is short for search engine optimisation and is the process of improving your site’s quality and authority to rank better in search engines. There are people who go about this very badly, called black hat SEOs (the spammers of the internet who leave annoying comments on your blogs with names like ‘play poker online’), but if your reviews and posts are genuinely good and will help others to decide what to read, there’s no reason you can’t use a few tweaks to take advantage of the stuff you’re already writing.

1. Keywords

Before you worry about your search engine rankings, you should put some thought into what exactly you want to rank for. What do you think others will be happy to find if they land on your blog from a search engine? A particular book review? A book review blog? A historical fiction blog? Choose a few terms that you think you’d like to rank higher for and make sure you actually use them somewhere in your blog’s copy. Perhaps an intro sidebar or on your ‘about me’ page.

It’s easiest to rank for what you already do on your blog. For example, I put ‘review’ in the title of all of my book review posts because it gives potential people clicking through a better idea of what they’ll get when they land here. Plus it’s easier to rank for something like ‘The White Queen review’ than it is for just ‘The White Queen’.

2. Title Tags

A title tag is the text that shows up in the tab on your browser. This post’s reads ‘Blogging about Blogging: SEO | Medieval Bookworm’. If I were serious about ranking for, say, ‘Historical Fiction Blog’, I’d stick that in there on the home page, so it would say ‘Historical Fiction Blog | Medieval Bookworm’. This is one of the more important aspects of on-site SEO, surprisingly enough, and can really make a big difference with a simple change. I am actually on the first page for ‘Historical Fiction Blog’, so I haven’t invested much in this personally, however if you all take my advice I may start. ;)

Title tags are easily modified through a variety of SEO plug-ins. All in One SEO Pack is a good one.

3. Duplicate Content

Duplicate content is when you can find the same page on two different URLs. So when someone scrapes your site, they’ve made duplicate content out there; it’s not only theft it’s also hurting your site’s rankings. If your site is pulled using the RSS feed and published online, you’re also creating duplicate content, a real problem for those of us who have full RSS feeds.

You can also get duplicate content on your own site. If you can access the same post with two different URLs, then you have a problem. WordPress can do this if you put a post in two different categories (I actually have one here: http://medievalbookworm.com/guest-blog/guest-review-the-trinity-six-charles-cumming/ is also http://medievalbookworm.com/reviews/guest-review-the-trinity-six-charles-cumming/).

To solve this problem, keep your posts to one category wherever possible and use tags more extensively. Alternatively you can change your URL structure to remove any category parameters, but changing the URL structure on an already established blog can be difficult since you’ll have to redirect all of your own links. It’s easiest just to stick with a single category for WordPress blog if you do have it in your URL.

Please let me know if these tips were at all helpful for you and whether you’re interested in hearing more!

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Even More Mini Romance Reviews

love in the afternoonLove in the Afternoon, Lisa Kleypas

Beatrix Hathaway has always been the oddest member of her family. More at home with the animals in the stable than with other people, she’s content to be out of society and has always assumed that she’ll remain unmarried forever. All that changes, however, when she discovers that her friend Prudence has been completely neglecting one of her beaus, Christopher Phelan, even though he’s at war. Beatrix takes it upon herself to write letters in Pru’s name, with her permission, because she knows a soldier needs that kind of comfort. But what she doesn’t expect is to fall in love with her correspondent, who has never liked her, or for her reaction to his return to England.

This book won me over from the first few pages. I can’t resist a love letter and the first pages of this book are precisely that, Christopher and Beatrix’s exchange. I could genuinely feel the love between them and I was immediately won over, somehow – it was a perfect pairing from that moment on.

While the rest of the book didn’t quite match those letters, they still set up this love story very well. A few of the pieces didn’t fit – it’s impossible to believe Beatrix and Prudence actually ever made friends – but the strength of the main couple carried the book through very well.

This was a lovely ending to the Hathaway series and I’m sorry to see them go!

when beauty tamed the beastWhen Beauty Tamed the Beast, Eloisa James

Piers Yelverton, the Earl of Marchant, is a doctor in Wales. Despite having a temper, hating his father, and a leg wound that has never healed, Piers is a brilliant doctor; that won’t get him married, like his father wants. Linnet, meanwhile, has been ruined completely by accident, but lucky for her she can charm a rock, and is thus sent to become Piers’s bride. Despite the fact that he’ll have nothing to do with her, she’s determined to become his wife and persuade him to love her – but when she falls in love with him, she has to face the fact that he may never feel the same.

Eloisa James is one of my auto-buy romance authors. If a new book with her name on it is coming out, you can guarantee I will have preordered it somewhere (in the case, the handy Book Depository). I’m loving her latest romances based on fairy tales – this is the second one and doesn’t disappoint in the slightest. Beauty, naturally, is Linnet, who is not only gorgeous but charming and perfect in every way. Beast is Yelverton, who is not unattractive physically but has a bad leg and a temper to match. The author freely admits that she was inspired for his character by the TV doctor House which in my eyes (and I imagine in many others’) only made him a more appealing character.

What I loved about this book is the way that the author turned around the stereotypes by forcing Beauty to deal with unattractiveness and by showing Beast that he really isn’t horrible after all. It was very clever and well done – I am already looking forward to the next book by Eloisa James.

archangels consortArchangel’s Consort, Nalini Singh

The third book in the ongoing paranormal romance / urban fantasy series about archangel Raphael and his consort Elena, this novel focuses on the growing threat to angelkind from the awakening of an older, mentally unstable archangel – Raphael’s mother, Caliane.

This novel is very much a continuation of previous novels in the series – I wouldn’t dream of reading it on its own. Relationships continue to develop and the backstory of both characters is fleshed out more. I have to admit that so far, I am preferring Singh’s Psy-Changeling series, simply because I prefer getting to know two different characters. I like these two, but they’re already in love – they’ve lost a bit of that glow for me. Regardless, I enjoyed reading this one, and fully intend to pick up the next in the series, which in any case will be focusing on another character.

All external links are affiliate links. I purchased these books.

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